Raising the bar!
“Raising the Bar” is Diageo’s global programme to support pubs and bars as you welcome customers back following the COVID-19 pandemic. https://www.mydiageo.com/s/raising-the-bar-gb
The Rum Opportunity
Before the closure of the on-trade in March, rum was a category with strong growth in GB1 and rum based cocktail serves proving popular2. February data shows rum was the second fastest growing category in the last year, growing by £36.7m (+5.5%)1. As the...
Get ready to re-open
As consumers look forward to the trade re-opening and visiting venues once again, businesses need to make sure they are fully prepared to welcome their clientele back with a great experience whilst ensuring their safety in venue. To prepare for opening,...