Johnnie Walker Red Label, in the iconic square bottle and instantly-recognisable slanted label, has a tradition going back over 200 years. Now enjoyed around the world, the pioneer blend has come a long way from its humble beginnings in John Walker’s shop in Kilmarnock but has lived true to its Scottish origins. A multi-award winning mix of up to 35 whiskies sourced from the finest distilleries around Scotland, Johnnie Walker Red Label is the world’s best-selling Scotch whisky.